We all experience that anticipation, excitement and overwhelming joy when unboxing that brand new phone of ours.
Australian Jack Cooksey was the first person in Perth to get a new iPhone, making him one of the first people in the world to get a new iPhone 6. So he was interviewed on TV then the horror happened.
Jack applied a little too much force upon struggling on his first attempt to unbox the phone. Holding a phone that cost like gold and being infront of the camera might have made him just a bit tad too nervous to remove the lid of the box. The iphone 6 and concrete definitely isn't a good combination.
Next time you buy a phone a like this, a rugged case is definitely needed.
P.S. Jack says the phone "amazingly" was working just fine.