The global pharmaceutical company, Sanofi Philippines, recently launched their new campaign entitled Panatang Sanofi with the Pinay matriarchs at the heart of their advocacy. This is in line with its effort to build a healthier Philippines. Sanofi Philippines turned towards empowering mothers and spotlighting their critical role in managing their family’s health.
“The mother is the cornerstone of the Filipino family. She is caring and selfless when it comes to attending to her family’s health,” said Amal Makhloufi Benchouk, Country Lead of Sanofi Philippines. “This is the kind of lifetime commitment we strive for in Sanofi as we build a healthier Philippines. There is no greater embodiment to our panata than our beloved mothers.”