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Friday, June 15, 2018

The RealReal Combines Luxury With Consignment

Authenticity is one of the prime elements missing from the second-hand clothing industry. Sure there are good authentic products to be found but most people would rather not spend the time to sort through the mess that most stores have on display. The RealReal attempts to redefine this under-appreciated industry by transforming second-hand consignment into a boutique experience.

The authenticity of leather bags can be determined in multiple ways and it mostly comes down to the quality of leather. Even the smell of the leather, in which fakes have a strong chemical smell, can determine a fake item. An article in the New Yorker had detailed their workshops on how to spot fake luxury goods. The RealReal has been conducting free workshops for customers and fashion enthusiasts to get educated about knock-off products.

The idea of fakes being present in everyone's closet is not entirely absurd. It is easier than ever to import fake products from China to resell online and unsuspecting people end up buying them. Many RealReal locations will be swarmed by fake items coming in and many of them are from regular people. If you received a gift from a friend, it still may be questionable.


Julie Wainwright has been behind the RealReal since 2011 and had mostly been an online business. This high-value entrepreneur had luck with other e-commerce ventures in the past and her knowledge took this brand sky high in no-time.

Second-hand shops will typically have to sell mass products to make a profit since most people come in with the expectation of spending very little. This is why you see piles of unkempt clothes and racks without labels for low-budget shoppers to sort through. Boutiques that deal with high-value luxury items certainly is not common.

What Julie's company does is take luxury brands, authenticates them and puts them on display in the best light possible. You can see their passion for quality by browsing through their website. Each item is professionally photographed and a lot of love is put into the description. The quality is so great that most buyers are normal retail shoppers looking for a good deal.

According to Julie, trying to offload luxury goods on eBay, Amazon or local consignment shops is a pure nightmare. There are so many risks and you will be left with underwhelming bids on your product. The RealReal chases high-value customers to get higher profit margins for their clients.

Since the founding of their website, over 8 million users have registered and at least have been active.
It is harder to get online users to cosign their items on the internet, which explains them expanding to brick & mortar locations in New York and California.

The RealReal may not be for everyone but there is certainly a factor of convenience by not having to dig through clothes at regular second-hand stores. Their stores offer a unique experience of boutique displays that match many high-end fashion stores in New York.

It will be likely that more stores will be popping up under this brand since hundreds of millions from venture capital companies have been invested. A recent example is a large venture capital company had pumped an additional $50 million into the company in 2017. The previous year was rather successful with over $500 million in revenue for just a second-hand dealer.

Monday, June 4, 2018

Alalay mo sa Eskwela ko: A Back-to-School Campaign by SOS Children's Village

It's back-to-school season once more. Upon reading this, you might have already enrolled your children in their respective schools or they might have started attending their classes today. I couldn't stress enough how important education is and it's one of the best gifts we can give our children.

Unfortunately, here in our country, not all people are privileged enough to go to school. Philippines, is the 13th most populated country in the world, and according to wordometers, the 2018 population is 106,434,943. It has also been reported that 21.6% of Philippines' population lives below the national poverty line in 2015 and has increased over time. This is a heartbreaking truth. However, I believe that the government is doing its best to address the key issues this country is facing especially regarding education.

There are also private and non-political organizations that provide help and seek to improve the lives of the underprivileged. I have always wanted to do charity works but I don't know how or where to start. I've always thought about going out in the fields to help, do volunteer works or donating money. For a stay at home mom to three little kids without a household helper, that could be an impossible mission. But I thought to myself, help can be done in so many ways. And, right now I am glad to have partnered with SOS Children's Villages in promoting their cause of giving a home to orphaned, abandoned, neglected Filipino children. 

SOS Children's Villages is a private, non-political, non-denominational organization that provides long-term family-based care to children in need. Today, SOS Children's Villages is located in 134 countries and territories around the world. The 571 SOS Children’s Villages are home to most of the approximately 86,000 children and young adults in a family-based care program. They also work in the communities to provide support and intervention to families at risk of breaking down. More than 467,000 people participate in a family strengthening programs.

In the Philippines, the first SOS Children’s Villages was founded on May 1, 1967 in the province of Batangas. Now they have 8 villages spread across the country, and there are almost 1,200 children and young adults who live in their family-based care program. In the communities, they give support and intervention to approximately 2,100 families.


This back-to-school season, SOS Children's Villages has an ongoing campaign which is entitled "Alalay mo sa Eskwela ko". It was launched last May 28, 2018. It aims to provide the educational needs of 5,600 children who are at risk of losing parental care, and 1,100 abandoned, neglected, and orphaned children who now live in their 8 villages spread across the Philippines.

All donations will provide for the children's back-to-school kit such as notebooks, pencils, ballpens, paper, coloring materials, shoes, and bags. 


As a mother, I have a soft spot for children. It breaks my heart seeing children along the streets sleeping, begging for alms and worst they end up being hooligans. I hope we all work hand in hand to make this world a better place. A little help could really go along way.

"Every child deserves to have the best educational opportunities possible, but many lack the tools needed to succeed. 

Will you help give them a brighter future?"
Go to alalaymosaeskwelako.sosphilippines.org to give children who are in need, a better chance in life.

Tuesday, May 29, 2018

All Things Hair - All Out Summer Sale 2018!

I've been sporting a short, untreated damaged hair for more than a year. And, just 2 weeks ago I finally gave my hair that much needed pampering. I had my hair rebonded and availed the Brazilian treatment, so now it's soft, smooth and looking healthy! But of course, it doesn't stop there. I need to take care of my hair even more. I need hair products to maintain my hairs' smoothness, tame frizz and polish it as it gets exposed to daily pollutants. I've been eyeing on that new Cream Silk Triple Keratin Rescue Conditioner that I saw on TV.

Just in time, Unilever is running an All Things Hair- All Out Summer Sale up to 50% OFF in Lazada from May 24- May 31, 2018. 

They actually sent me All Things Hair cute items such that small bag with Dove products in it and Cream Silk conditioner with a cute tumbler! We are all Dove and Cream Silk users here in the house so, thank you so much!

Here are the things you can expect from the All Things Hair- All Out Summer Sale:

If you're just like me who wants to get first dibs on the newest innovation from Cream Silk and experience the benefits of 3 Keratin products in 1 ultimate solution, better check them out in Lazada they are on sale!

Another participating product is Tresemme. Destress your tresses with Tresemme and get runway ready with up to 30% OFF on their styling products & 25% OFF on Keratin Smooth and Detox & Nourish shampoo and conditioner.

Are you a Dove user? Dare to enjoy your hair, your way with DOVE and enjoy up to 25% OFF. Especially if it’s damage you’re worried about, all you need is Dove!


Here are other hot summer deals from CLEAR, SUNSILK, TONI & GUY, SUAVE
•Enjoy up to 25% OFF on Clear & Sunsilk bundles
•Slay your summer look with up to 50% OFF on Toni & Guy
•#SuaveTheDay with exclusive hair deals from Suave


Wait, that's not all! Get additional PHP100 OFF on all participating products with a minimum purchase of Php 500, just use the Voucher code: ALLTHINGSHAIR upon checkout! 

What are you waiting for, visit All Things Hair- All Out Summer Sale now until May 31 only!

FERN-C kidz- Our Kids' Daily Immunity Buddy.

Every parent is well aware of the feeling of wanting to protect our family at all costs. We want them to be happy, healthy and full of life, and achieving that can sometimes seem like something of an impossible mission. But isn't it a wonder how we, parents manage to pull it off? 


Life can get pretty busy and complicated at times, especially to working parents just like my husband and I. We can't be physically there 24/7 for our kids but we would never ever take 3 things for granted; education, time, and most of all their health. 

These 3 things go hand in hand together. When kids are healthy, they are happy and they can perform well in school. And as a mom, I would like to maximize the quality time we spend together and minimize the stress of having to deal with sick kids. So, it is my goal to instill healthy habits to my family. Our children's behavior and lifestyle are learned from us. And these should be the legacies we’re happy to pass down to them.

I have been explaining to my children the importance of being healthy. In the house, I have been an advocate of having an active lifestyle by consistently exercising. I am happy that I have influenced my husband to exercise too at least thrice a week if not daily. I've also participated in some fun runs. At an early age, our children already know how exercising can help them become healthy and fit. They even join us during some of our sessions. We try our best to limit their screen time and get them to play physically, even it is just a simple running, going to the playground and swimming with life vests on since they still don't know how to swim on their own. Jaear and I are actually discussing some sports they can engage into. The kids though have been expressing their interests as well. Tristan likes taekwondo so is Athena who also likes ballet, Brianna, on the other hand, likes gymnastics. 

Apart from an active lifestyle, a healthy diet is of equal importance. They know what is healthy and unhealthy food though I admit there are cheat days so we coined them as sometimes food. Among the 3 of them, Brianna loves veggies the most. 

On top of what we get from our diet, it is recommended that we still let our kids take Vitamin C supplements to help boost their immunity and protect them from sickness and diseases. 

And, when it comes to Vitamin C supplements, I strongly encourage moms na "Silipin ang C- we should always check the quality of the Vitamin C that we give our kids". As for me, I only give my kids FERN- C kidz.


Why FERN- C kidz?
  • FERN-C kidz is made with the same Sodium Ascorbate found in the FERN-C the Number 1 Sodium Ascorbate Vitamin C which is safe for children to take on a daily basis. 
  • Each bottle of FERN-C kidz is marked with the Quali-C seal, which certifies it of quality and effectivity. This ensures every mom out there that this Vitamin C supplement is safe, secure and efficient
  • FERN-C kidz also contains Zinc for added protection. 
  • It has a yummy orange flavor that kids love!

With FERN-C kidz, I am confident that I am addressing the top 3 priorities when it comes to our kids' and that is by providing them the protection they needed even in times when their dad and I aren't around. Fern-C kidz helps me prioritize our kids’ health, to help them enjoy their education and the quality time we spend together as a family.

So Mommies, always remember "Silipin ang C" and choose your kids’ daily immunity buddy wisely!

Monday, April 30, 2018

5 INTERESTING FACTS ABOUT #HANGINFECTION THAT WILL SURPRISE YOU

#HANGINfection is not just a hype. These tiny, invisible germs in the air are real, and they are around us. These tiny, invisible germs in the air are real, and they are around us. Yes, even if you don’t touch germs, the germs can touch you! While we can’t see them with our naked eye, it does not mean we can’t fight them.

The more we know about #HANGINfection, the more we can protect ourselves. That’s why Safeguard, Philippine’s Number 1 Family Skin Germ Protection Soap, is taking active steps to spread awareness about these airborne germs.

Here are 5 bet-you-didn’t-know facts about #HANGINfection that can change the way we protect ourselves against airborne germs.



1. #HANGINfection can travel from one place to another.

Winds transport #HANGINfection from places to places. When it blows, airborne germs can enter your home through the tiny open spaces in your door or window.

#HANGINfection can stay airborne for long periods of time. It can even survive for days or up to a week.

2. The scientific name of #HANGINfection is bioaerosols.

Science calls it bioaerosols. Bioaerosols contain living organisms and/or are released by living organisms. If that sounds too scientific for you, you can just simply refer to it as #HANGINfection.

3. #HANGINfection contains viruses, bacteria, and fungi.

Yes! These living organisms we mentioned earlier can include bacteria such as Legionella, Staphylococcus, Leptospira, Bacillus; viruses such as influenza and rhinovirus; and fungi such as Aspergillus and Histoplasmsa. In short, #HANGINfection equals germs in the air. The good news here is that we can protect ourselves from germs, right?

4. #HANGINfection is around us and it comes from different sources– even ourselves!

We may not see them with the naked eye, but #HANGINfection is everywhere. Since it also comes from living organisms, these tiny airborne particles are most prevalent in areas with many people and animals, including damp locations.

Sources of #HANGINfection are so ubiquitous that it can come from soil, organic debris, humidifiers, industrial pollution, farming and even ourselves!

This is the reason why we’re taught to cover our mouths when we cough and sneeze. Each time we don’t, germs can travel in the air through droplets. This leads us to our number four fact!

5. Without proper protection, HANGINfection can cause skin infection and other diseases.

Just like ordinary germs, #HANGINfection can irritate the skin, which could lead to skin infections such as pimples and acne. It can also be the culprit for respiratory diseases as well as gastrointestinal infections and other illnesses. Then again, there’s nothing to worry about it with proper protection!

This is why we need to make sure that we are protected against airborne germs all day. When it comes to germ protection, only one soap is on top of our mind – Safeguard.

#HANGINfection is something we don’t need to worry about when we regularly wash with Safeguard. The nation’s number one soap gives up to 24 hours of germ protection even from #HANGINfection. It’s part of the soap brand’s commitment to providing our first line of defense against germs for over 50 years now.

Just recently, Safeguard partnered with Pambansang Bae Alden Richards to release a music video “I Wash It That Way,” which aims to spread awareness about #HANGINfection or airborne germs.

Learn about #HANGINfection by watching and sharing the “I Wash That Way” music video on Facebook: https://www.facebook.com/SafeguardPhilippines/videos/1756799814377921/
and YouTube: https://www.youtube.com/watch?v=5jnXkPkhUS8&feature=youtu.be

Read more on Safeguard’s Website: https://www.safeguard.ph/en-ph/hanginfection.