Friday, June 3, 2016

A Shopkins World Live-Experience in Shopville Manila

Shopkins, the cutest, most adorable collectible toys inspired by items found in grocery and department stores appealing primarily to little girls welcomed its fans in the first-ever Shopkins world live-experience, the Shopville Manila. 

Since its Philippine launch in 2014, Shopkins has become the most popular collectible line for girls in the country. It continues to grow in popularity and increase its fan base with each new series. Europlay Distributor Co., the exclusive distributor of Shopkins in the Philippines aims to keep this phenomenal craze alive through engaging marketing campaigns in both traditional and digital approach. In line with this they recently launched Shopkins World PH website, and in cooperation with Toy Kingdom they held this 2-day event that captures the delightful Shopkins world through fun and engaging setting at the Atrium, SM Mall of Asia last May 7 and 8.
If you look closely, you'll see Athena behind me. She have this camera shy days and just refuses to have her photos taken. lol
Having 2 little girls and uhm being a kid at heart I was so happy to receive an invite for the May 7 event, honestly, I was more excited than Athena and Brianna. Haha! Jaear and Tristan came with us too since we also had a family event before it. We already arrived late at the Shopville Manila, missed a few activities but nevertheless the kids had a lot of fun!
Just in front of the activity area are Shopkins items, wherein you can purchase and get instant access to Shopville Manila.
For a minimum purchase of Php300 worth of any Shopkins items from April 01 to May 08 at all Toy Kingdom and Toy Kingdom Express stores, kids got one (1) day access (VIP pass) to Shopville Manila which they used to participate in arts and crafts studio, cupcake decoration boutique, Shopkins design workshop, and other activities and treats each station has to offer.
A view from the top. Lots of Shopkins fanatics attended the first ever biggest event and celebrated the success of the cutest collectible line in the market.

Shopkins has gathered many prestigious awards including the Toy of the Year Award from the Toy Industry Association in New York City. Shopkins inspire imagination and encourage social engagement as girls actively pursue for the rare and limited editions from over 500 characters making even their parents hunt madly in search for them. Apart from its retail industry domination, Shopkins has also invaded the digital world with the success of its webisode series available on Youtube and the newest Welcome to Shopville app game.

The kids enjoyed the Shopkins Candy Corner where they indulged in candy haven and satisfied their sweet cravings. 

There was a Cupcake Corner where kids can decorate their own cupcakes, we actually missed this activity since we arrived late, but we saw this cutesy Shopkins cake!

We also got to channel our artsy and crafty side with Shopkins and the magical beads of Beados and Glitzi Globes. 

If you think Shopkins are only for girls, then you're wrong! Look at this 2 cute boys who also enjoyed Shopville Manila. Tristan and his new found friend Zeekee, the son of Eihdra from 

Kids also got to Meet & Greet Shoppies and favorite Shopkins characters, Strawberry Kiss, Lippy Lips and Spilt Milk. And to ensure that they'll remember this unique experience, pictures taken at the photo booth are uploaded in where they can post and share on their social media using #ShopvilleManila and #ShopkinsPh.

My 3 kiddos weren't able to take photos with the Shoppies and Shopkins characters because they were busy eating that time. lol 

Guest kids also got to play games on the popular Shopkins app powered by their partner, PowerMac. and got to "Design Your Own Shopkins" (where the top 5 designs will be made into a real life Shopkins)

Shopkins fans were also encouraged to bring their collections and visit the Swapkins zone where they traded their duplicate Shopkins characters with fellow collectors to complete their shopping list. One of the kids got over 300 Shopkins collections, whoa! I bet she's happy that she no longer has duplicate items or if not at least it was lessen with the swapping.

Look at these 3 adorable kiddos. With their smiles you can definitely tell that their Shopkins World Live-Experience in Shopville Manila was worth it and that makes me a one happy Momma! 

My 2 little girls happy with their new Shopkins toys. Thank you for inviting us and congratulations for a successful event Toy Kingdom and Richprime Global, Inc.!

Shopkins offers wide range of collectible characters, themed playsets and accessories available in all Toy Kingdom outlets and other leading toy stores nationwide. Shop online at or visit for more information and exclusive updates.

With Shopkins, once you shop, you can't stop!

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