#NoBodyLikeJames: The New Century Tuna Campaign

At last! After creating abuzz on the internet and social media and kept everyone guessing, the hunk  behind that large intriguing billboard on EDSA with those luscious lips has finally been revealed!

Yes, James Reid is the latest endorser of Century Tuna featured in a traffic-stopping EDSA billboard and a sizzling new television commercial, now airing, that teasingly highlights his totally hot and chiseled bod. Actually, the TVC and billboard is part of an all-new advertising campaign created around the idea of transformation and metamorphosis, where James proudly joins the illustrious company of Anne Curtis and Derek Ramsay. 

You can watch the new TVC here

And why James Reid? Well, it’s pretty evident that from the time he entered showbiz six years ago through the Pinoy Big Brother Teen Clash to the present, he’s really been able to transform himself—in terms of his private life, career and of course his physique!

While others would probably turn complacent and simply rest on their achievements, James continues to further himself and his craft. He’s clearly more self-confident now and has since shed his timid persona and his lanky build. He hits the gym regularly, where weightlifting is his preferred workout, and maintains a balanced diet consisting of good carbs, no rice, and, of course, Century Tuna.

It’s no secret that James has had a string of box-office hits to his name (Diary ng Panget and Talk Back and You’re Dead), a much-watched teleserye (On The Wings of Love, which enjoyed top ratings during its run), a highly popular loveteam in JaDine, plus a Platinum album to boot and a new teleserye Till I Met You, all while keeping his feet firmly on the ground. So what’s not to love about him?

Together with this new ad campaign for Century Tuna, we can surely look forward to seeing James in other exciting events and appearances in the coming days.

Knorr #LutongNanay: Sinigang na Liempo sa Sampaloc Recipe

During the Knorr #LutongNanay event, my group mates and I were assigned the easiest #AsimKiligPaMore Sinigang, the original Sinigang na Liempo sa Sampaloc. I'm sure everyone has already mastered this dish but I would still love to share with you its recipe. Here it is!

INGREDIENTS:

Please excuse the meat on the photo, there has been a switch during the preparation.

• 1 kilo liempo (pork belly), sliced in 2 inch cubes
• 1 1/2 liter water
• 2 (22 g) pack Knorr Sinigang na Gabi
• 1 bundle kangkong leaves
• 3 medium taro root (gabi), peeled and halved
• 3 medium ripe tomato, halved
• 2 medium yellow or white onion, quartered
• 2 cups string beans (sitaw), cut in 2 inch length
• 1 large Chinese eggplant (talong), sliced
• 12 pieces okra
• 3 to 4 pieces long green pepper (siling pansigang)
• Fish sauce (patis) to taste

PROCEDURE: 

1. Boil the water in a cooking pot.

2. Add the tomato and onion. Set the heat to medium and continue to boil for 15 minutes.

3. Add the pork belly and gabi. Continue to boil in low heat for 1 hour or until the pork gets tender.

Add more water, if necessary.

4. Add the Knorr Sinigang na Gabi mix. Stir.

5. Add the long green chili and boil for 3 minutes.

6. Stir-in the okra, string beans, and eggplant and cook for 5 minutes.

7. Add the kangkong and fish sauce. Stir. Cover and turn off the heat. Let it stay covered for 5 minutes.

8. Transfer to a serving bowl.

9. Serve with warm rice.

10. Share and enjoy!

Check out other Knorr #AsimKiligPaMore Sinigang recipes here:

Knorr #LutongNanay: Surf and Turf Sinigang Recipe

Knorr #LutongNanay: Sizzling Sinigang Recipe

Knorr #LutongNanay: Sinigang with Pakwan Recipe

Knorr #LutongNanay: Sinigang with Pakwan Recipe

Sinigang with Pakwan recipe is something you'd never thought would be possible. The sweetness of the pakwan or watermelon gives the #AsimKiligPaMore Sinigang dish a cut above the rest. This is probably the dish that has the most number of ingredients but I would love to recreate this for my family because it's delicious and is just easy to prepare. This is definitely going to be a big hit on your next family gathering or any meal time. Sharing with you the recipe here, enjoy!

INGREDIENTS:

• 500 grams Pork Belly 3 inches x 1 inch slices
• 3 tbsp Knorr Liquid Seasoning
• 2 tbsp
vegetable oil
• 1 liter water
• 3 cloves garlic, crushed
• 1/2
 onion, cut into 2 wedges
• 3 pcs tomatoes, sliced into quarters
• 1 inch fresh ginger, cut into fine matchsticks
• 1 lemongrass stalk, white part only
• 2 pcs fresh kaffir leaves (optional)
• 200 grams gabi, sliced into cubes
• 500 grams seedless watermelon, peeled & cut into 1inch cubes (divided into 2 parts)
• 1 22-gram pack Knorr Sinigang sa Gabi mix
• 1 cube from Knorr Beef Cubes
• 2 long green chillies, sliced
• 150 grams sitaw, cut into 7 cm lengths
• 1 tbsp
fish sauce, plus extra to taste
•  ¼ tsp
freshly ground black pepper
•  100 grams okra
•  1 bunch
water kangkong
• 1 tbsp soy sauce
• Steamed rice, to serve
• fish sauce to serve

PROCEDURE:

1. Marinate the pork belly in Knorr Liquid Seasoning for at least 30 mins.

2. Place a large casserole over medium-high heat. Add the oil and, working in batches, cook the pork until evenly browned. Remove with a slotted spoon and set aside.

3. Reduce the heat to medium. Add the garlic and onions to the casserole. Add the tomatoes, ginger lemongrass, gabi and watermelon and cook for 2 minutes before returning the pork to the casserole.

4. Add the water, Knorr Sinigang Mix and Knorr Beef Cube. Cook for a further 1–1½ hours until the pork is almost tender.

5. When the pork is tender. Remove the pork from the casserole and set aside. Strain the liquid and add the fish sauce, soy sauce and pepper to taste.

6. Add the remaining watermelon, beans, and okra and cook for 20 minutes, before adding the water spinach and cooking for a further minute until all the vegetables are tender.

7. Serve with steamed white rice and fish sauce for dipping.

Check out other Knorr #AsimKiligPaMore Sinigang recipes here:

Knorr #LutongNanay: Surf and Turf Sinigang Recipe

Knorr #LutongNanay: Sizzling Sinigang Recipe

Knorr #LutongNanay: Sinigang na Liempo sa Sampaloc Recipe

Knorr #LutongNanay: Surf and Turf Sinigang Recipe

This is another #AsimKiligPaMore Sinigang dish that we learned during the Knorr #LutongNanay event. It sounds interesting and soshal. It's made with the usual sinigang ingredients but what makes it special is that it has fish, pork sukiyaki and shrimp in it. It's definitely a Special Sinigang and here is the recipe.

INGREDIENTS:

• 1 L rice washing
• 2 pcs onions, quartered
• 2 pcs tomatoes, quartered
• 2 pcs gabi, quartered
• 1 pc green chili (sili pansigang)
• 1⁄4 kg shrimp, trimmed
• 1⁄4 kg Maya-maya, cut into serving pcs.
• 1 pack Knorr Sinigang sa Sampalok Original 20g
• 1⁄4 pc radish, sliced
•  4 pcs okra
• 1 cup long beans or sitaw, sliced
• 1⁄4 kg pork sukiyaki, sautéed
• 1 cup kangkong, sliced

PROCEDURE:

1. Bring to boil rice washing in a pot with onions, tomatoes, gabi, and green chili until gabi is tender.

2. Add shrimp, maya-maya, and Knorr Sinigang sa Sampalok Original. Simmer until cooked.

3. Add radish, okra, and long beans. Simmer for a minute then add pork sukiyaki and kangkong. Cover for a minute then serve and enjoy!

Check out other Knorr #AsimKiligPaMore Sinigang recipes here:
Knorr #LutongNanay: Sinigang na Liempo sa Sampaloc Recipe

Knorr #LutongNanay: Sizzling Sinigang Recipe
Knorr #LutongNanay: Sinigang with Pakwan Recipe

Knorr #LutongNanay: Sizzling Sinigang Recipe

Just recently, the 3rd run of the Knorr #LutongNanay Campaign was held at The Cookery Place in BGC Taguig. Mommy Bloggers were divided into 4 groups and were assigned 4 different variations of #AsimKiligPaMore dishes. One of the group were assigned to cook Knorr Sizzling Sinigang. Sounds unusual and weird right? Sizzling? Sinigang? Is that even possible? we all asked. But yes, it is! And now, I'm sharing with you all this Sinigang with a twist recipe that your family and friends will surely enjoy!

INGREDIENTS:

• 500 grams Beef Short ribs
• 10 shallots or baby red onions\
• 12-15 cherry tomatoes
• 6 cloves of garlic, unpeeled
• 2 tsp. oil
• 2 Tbsp. butter
• 5 cups water
• 2 strings French beans
• 2 Knorr Beef Cubes
• 1 ½ Tbsp Knorr Sinigang Mix (add more if preferred)
• 2 tsp. soy sauce
• 1 ½ tsp. patis
• 2 tsp. Knorr Liquid Seasoning
• 2 Tbsp. chopped garlic
• Roux: 3 Tbsp. butter + 3 Tbsp flour

PROCEDURE:

1. Sear the short ribs in oil and butter until brown. Transfer the beef in a pressure cooker and add water only to cover the meat. Cook for 45 minutes or until meat is tender

2. Remove meat and liquid from pressure cooker.

3. In a pot, add 6 cups of liquid from pressure cooker and combine with Knorr Sinigang Mix and Beef Cubes. Bring the mixture to a boil then simmer. Season with patis and soy sauce. Adjust seasoning to taste.

4. While sinigang broth is simmering, prepare the entire garnish. Deep fry shallots (unpeeled) and the garlic cloves (unpeeled) until crisp. Set aside.

5. Fry tomatoes until skin cracks. Set aside

6. Fry the chopped garlic until golden brown. Strain and set aside.

7. Sauté the French beans for a few minutes. Set aside.

8. Prepare the roux- in a skillet, add butter, when melted, add the flour. Cook for 1 minute.

9. Use the roux to thicken the sinigang broth. Add the roux at a time to the broth while mixing with a whisk.

10. Start plating. Add the beef, beans, tomatoes, garlic and shallots on your serving sizzling plate.

11. Pour the sinigang broth on top of the plated dish top with garlic chips. Best served with cooked rice.

Check out other Knorr #AsimKiligPaMore Sinigang recipes here:

Knorr #LutongNanay: Sinigang na Liempo sa Sampaloc Recipe

Knorr #LutongNanay: Surf and Turf Sinigang Recipe
Knorr #LutongNanay: Sinigang with Pakwan Recipe

Bringing Back Home-cooked Meal Goodness with Knorr #LutongNanay Campaign

I grew up with my mom cooking everyday for us and as a family we would happily feast on those home-cooked meals together. Aside from the sumptuous food, meal time also makes our family closer because this is a chance for us to talk and catch up after each others daily shenanigans. Those were the days I love looking back to, memories of our family being together and complete. Fast forward to the present, we now have our own separate lives as my siblings and I already have our own families too. And as a mom that I am now, one of the things that I admire from my mom is her passion and dedication in making sure that we feel loved and taken cared of with her home-cooked meals every day. 

I love cooking for my family too though I'm really not that good in it, the smiles on their face as they feed on the meals I was able to cook up (thanks to Google lol) makes me very happy. The kids are also the sweetest, they would always say "You're the best cook ever mommy!" hearing this makes me want to cook even more. However, with the fast paced life we have now and as a work at home mom without a helper, most of the time I feel time crunched. To catch up, I would resort to doing things as fast as possible and that includes cooking instant easy to cook meal or sometimes we opt for fast food delivery. 

Knorr recognized this problem faced by every moms out there that's why they launched their #LutongNanay campaign which is now on its 3rd year. Knorr Lutong Nanay campaign aims to bring back the passion for food as shown in home-cooked meals to the Filipino families.

 The campaign also helps busy and working moms find time to cook for her family by introducing simple, smart and great tasting dishes that the family will love through recipe inspiration. 

And, to further promote Knorr’s #LutongNanay campaign, a follow up event was held last August 12, 2016 at The Cookery Place in BGC, Taguig. It was a privilege to be chosen to participate on this event together with some of the ultimate fellow foodie mommy bloggers who are very much passionate about food and flavor just like me. Our household is also loyal Knorr consumer, from their Sinigang Mix, broth cubes and their delicious easy to cook soups. 

The event was hosted by Louise Fandino-Santos, a Knorr Mom and blogger of Mommy Practicality. It started with each of us introducing ourselves and sharing cooking stories, tips, family favorites, and our signature dishes wherein Sinigang is the most common answer given by everyone in the group. Indeed Sinigang is our all-time family favorite, pork, bangus, shrimp or beef you name it, plus it's very easy to prepare! With Sinigang, I also get my kids to eat veggies and they love the #AsimKilig warm soup, yum!

The group sharing was then followed by a short brand presentation on Knorr #LutongNanay.  According to Knorr’s Brand Manager for Bouillon and Seasonings, Dhiren Karnani, 

“Our goal is to bring back the value behind home cooked meals especially since people choose to eat outside or even alone in this fast-paced world. Knorr aims to help more moms bring the family together through the best flavors in their cooking.”  

Because it's an all-time family favorite, the event focused on Sinigang. We were shown clips from one of their old advertisement, and the present.  Then Chef Kai – a talented chef and a mother to two –did a cooking demonstration of the Knorr Sinigang sa Pakwan. After which, we were divided into 4 groups and each group were challenged to cook different variations of Sinigang dish.

The Four different Sinigang variations that we prepared and enjoyed that day, was the Knorr Sinigang with Pakwan, Knorr Surf and Turf Sinigang, Knorr Sizzling Sinigang. and the Knorr Sinigang na Liempo sa Sampaloc which was prepared by my group. All these variations are not usual to all of us so we were really curious and excited. 

Team work :)

With my #TeamSinigangNaLiempo groupmates Khaye, Lally and event host Louise

Ours was the original version and the easiest to prepare among the four recipes. Everyone was busy  cooking but you can sense that we are all having a great time. After cooking, we plated our Sinigang dishes making use of the props available, each of us channeled our inner photography and flat lay skills that are Instagram worthy.

 It was one of the memorable event that I attended. Aside from learning something new that day it was also a chance for us mommy bloggers to bond and get to know each other, it was so much fun!

So, here are the finished products that each groups prepared. Caution: Drool worthy! I'm so excited to whip up these new #AsimKiligPaMore Sinigang dishes for my family. 

From upper left to lower right: 

Knorr Sinigang with Pakwan, 

Knorr Sizzling Sinigang, 

Knorr Surf and Turf Sinigang 

and the Knorr Sinigang na Liempo sa Sampaloc

(Click the names for the recipe)

Now, I'm also more inspired and determined to prepare home-cooked meal for my family.because they only deserve the best from me. Just like what Dhiren Karnani said:

“Cooking is a force for good. When a mother cooks, it is often seen as a way for her to ensure her family’s well being – and through Knorr, moms can serve nutritious meals without sacrificing great flavor” 

Thank you Knorr for having me and for bringing flavors to the Filipino lives for more than 45 years now and counting! 

Minute Burger's Crispy Chicken Burger with Wasabi, Now Available!

Last August 12, 2016, Minute Burger launched it's latest product that's gonna tickle our taste buds- a Japanese-inspired burger.

Well it’s common for food businesses to always innovate and offer something that a competitor doesn’t have. So after launching Bacon Cheese Burger and Black Pepper Burger four years ago, Minute Burger saw its customer profile mature, many of these were new customers looking for new flavors entirely different from what are being sold on run-of- the-mill burger shops today.

In the latter part of 2015, they introduced their third addition to BIG TIME – Minute Burger’s sub-brand of premium sandwiches and became available nationwide. Beef Pizza Burger –two premium sandwiches slathered with spiced hams and special pizza sauce – quickly became an easy bestseller.

With their primary objective to excite customers and sustain increase in store sales, Beef Pizza Burger was shortly followed by Crispy Chicken Burger with Wasabi. Inspired by its Japanese roots, the new sandwich is assembled using a thicker, crunchier chicken patty crowned in shredded cabbages and sweet wasabi, all trapped in our signature oatmeal-sprinkled bun.

Today’s food trends gravitate toward dishes combining flavors with international renown, and wasabi is undeniably one of the world’s most popular spices. Customers will surely find what they’re looking for in Crispy Chicken Burger with Wasabi: a satisfying light sandwich that packs a refreshing, cool spicy punch that won’t knock your tongue out unconscious. 

The most wonderful news is this . . . It’s Buy One Take One for P58 only!

Photo credits to Minute Burger's Facebook Page

If you are familiar with Japan’s most famous condiment then you will surely look forward to this enjoyable and smooth wasabi kick that crawls up the nose from the very first bite down to the last!

For more updates and promos check out Minute Burger's website: www.minuteburger.com

and Facebook: https://www.facebook.com/MinuteBurger/