The global pharmaceutical company, Sanofi Philippines, recently launched their new campaign entitled Panatang Sanofi with the Pinay matriarchs at the heart of their advocacy. This is in line with its effort to build a healthier Philippines. Sanofi Philippines turned towards empowering mothers and spotlighting their critical role in managing their family’s health.
“The mother is the cornerstone of the Filipino family. She is caring and selfless when it comes to attending to her family’s health,” said Amal Makhloufi Benchouk, Country Lead of Sanofi Philippines. “This is the kind of lifetime commitment we strive for in Sanofi as we build a healthier Philippines. There is no greater embodiment to our panata than our beloved mothers.”
I attended the recently concluded online discussions entitled “Healthier/PH Sessions: Continuity of Care for a Healthier Philippines,” and Makhloufi was one of two speakers. She exchanged thoughtful dialogues and shared insights in front of an audience consisting of moms like me.
In response to the disruption that the pandemic has caused across the country’s healthcare system as well as a growing fear and apprehension towards seeking medical consultation for risk of contracting the virus, the Company has initiated programs in order to deliver better care.
The Company has reinforced its Empower Program—a program for patients with diabetes; as well as launching WeHealth, a program that aims to connect patients with doctors, at any time and place.
The Empower Program ensures, especially during this pandemic, the continuity of care for persons with diabetes. They will be provided with holistic care and linked to the appropriate healthcare experts who will stay in constant touch and even do weekly check-ins with the patient.
Speaking on the recently launched WeHealth, the Sanofi Executive explained that the program is a proof-point for the company’s unwavering commitment and Panata to ensuring that families have access to the proper care they deserve.
WeHealth on the other hand is an e-Health Ecosystem that aims to connect Filipinos with their doctors or health service providers from the safety of their own home and this can be crucial during the pandemic because it helps eliminate the risk of exposure.
“Even before the pandemic, Sanofi Philippines has been aiming to bridge the gaps that many Filipino families face when it comes to accessing consultation and treatment,” the Country Lead shared. “This is where we want to play a role and it’s part of our mission to build a healthier Philippines.”
Wow! Nice campaign po eto from Sanofi. And they're mission was really nice to build a healthier Philippines. Madami po kasi saten na binabalewala Lang Nila Yun mga sakit na nararamdaman nila. Especially yun mga less fortunate families na walang kakayahan magpacheck up or pumunta ng ospital. And we also need to be aware and well educated sa ating health. Dahil pag nanay ka bawal ka magkasakit dahil ikaw din ang aasahan ng pamilya.😊ReplyDelete
Ang ganda ng campaign na PANATANG SANOFIReplyDelete
mas maalagaan ang pamilya katulad kong isang ina panata ko na aalagaan at papakakihin malusog at maayos ang aking mga anak
Ang ganda naman po ng layunin nila para sa mga pamilyang pilipino at ang ilaw ng mga tahanan ang kanilang naging pinaka sentro.. ❤ReplyDelete