4 Things To Love About The All-New Johnson's® Gentlest Product Range

Johnson's® has always been a household name for over 125 years. I grew up using their products, from being a child, even as a grown up adult and up to this time that I have children of my own. 

Recently, they had their biggest relaunch which re-sets their baby care standards.The All New Johnson's has been transformed inside and out; new packaging and reformulated to be the gentlest ever!

And, over the weekend, we received a package from Johnson's® containing their gentlest product rage. I really love how beautiful and sustainable their gift packages are. I didn't get the chance to take a picture of the unopened box on its own, but here's a picture of the box with the girls. Last year, we also received a package from them and we are still using the wooden box. You can check what it looks like here.

Unbox with us!

All three kids, most especially Athena and Brianna love unboxing packages. They also love vlogging, actually we made them a YouTube account and filmed several videos but we're not able to sustain it. I guess, for now, we'll just use one YouTube account which is mine.

Look how pretty the new packaging is and they also smell so good! On the package, we got 2 Johnson's® CottonTouch; the top-to-toe-bath and the face and body lotion. The CottonTouch is Johnson's newborn care innovation. 

After unboxing, they immediately used the products. These photos were taken just before bedtime, they were using the bedtime lotion.

For Johnson's relaunch, Johnson's put the parents at the center, listening to more than 26,000 parents from around the world, and paired their feedback with the latest science to improve their products inside and out. 

So, here are 4 Things To Love About The All New Johnson's Gentlest Product Range:

1. Purposeful ingredient choice

Johnson's® carefully considered every single ingredient in the range. It now have 50% lesser ingredients. Totally free fro parabens, phthalates, and is now also entirely free from sulfates and dyes- only 2% of cosmetic ingredients globally meets the standards of gentleness. 

2. Fragrances designed with mom and baby in mind

Smell, memory and emotion are intimately connected, with decades of research showing that multi-sensory experiences are a key part of happy, healthy baby development. Johnson's® has not only retained the iconic scents for which their classic products are known and loved for, but also designed to maximize bonding moments between parent and baby. All the fragrances are now formulated to be free of allergens, and continue to follow the International Fragrance Association (IFRA) and the Research Institute for Fragrance Materials (RIFM) global standards.

3. Parent-friendly packaging

The new Johnson's® bottles are now equipped with pumps designed for easier and one-handed use for parents, and have also been developed using patented system that allows the products to be biodegradable, nontoxic and will not bio-accumulate in the environment.

4. Products specially designed for every age and stage in a baby’s life

Johnson's® products don’t just simply cleanse and moisturize—each are specially formulated to address special skin needs of babies and to turn moments of care into opportunities to strengthen babies’ connection to their parents and to nurture their healthy development. The new range features four ‘Ages & Stages’ to help parents easily navigate between the products within the ranges. 

Indeed, Johnson's® has set a new standard of gentle. If you loved Johnson's® before, you'll love the New Johnson's® even more! 

Have you tried the New Johnson's® product range yet? What's your favorite?