Tuesday, April 30, 2019

30 Years of “Pabaong Pagmamahal”

When leaving the house, whether with kids or not, I always make sure to bring "baon". With the crazy traffic and me and my kids' appetite, it's always better to be prepared. And, one of our go-to snacks is Lemon Square Cheese Cake. It has been a classic favorite of mine and I am happy that Tristan, Athena, and Brianna love it too!

About 2 weeks ago, we received a special lunch box filled with lots of Lemon Square Cheese Cake.

Look, it even came with a photo of me and the kids!

It came just in time for our La Union holiday so we decided to bring it with us. It was a practical decision because it saved us from unnecessary buying of snacks during our travel.


We also took it to the beach with us!

30 Years of “Pabaong Pagmamahal”

Lemon Square Cheese Cake has been in the market for 30 years now. And, as every recipe has a story to tell, for Nina Vergel de Dios or “Mommy Nina”, the woman behind the all-time favorite pabaon snack, the tale of her signature product was inspired by a mom’s love.

Mommy Nina’s love for baking was sparked by the bond she and her mother had when she was young. She recalls helping out her mother in the kitchen to bake at the age of nine.

For quite some time, Mommy Nina distanced herself from baking to take a different career path. But with the encouragement and support of her husband Errol, she left her corporate job to pursue her first love, baking.

In 1985, Mommy Nina returned to her small home kitchen in Valenzuela and began selling her cheesecakes in the wet markets of Malabon and Navotas. Through the positive comments of resellers, word spread about her cheese cake until it reached other markets.

Three decades later, Lemon Square Cheese Cake became a household name that answers the need of Moms to provide filling, delicious and nutritious pabaon for their children.

Love Lemon Square Cheese Cake too? For more information, visit www.lemonsquare.com.ph or LIKE Lemon Square on Facebook.

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