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Thursday, February 16, 2017

New Balance Debuts the 247 Sport


Last February 7, 2016, I attended the launch of Boston-based New Balance Athletics, Inc. new model of shoes, the 247 Sport. The event was held in Manam, Bonifacio Global City. The new model was designed with the modern urban lifestyle in mind, classic New Balance quality and craftsmanship is fused with modern performance-inspired details for a contemporary new style. The New Balance 247 Sport is already available at New Balance, www.newbalance.com and global retailers beginning February 4 (for specific markets) and February 11 (for EMEA and Philippines) for a retail price of P4,595.


In the Philippines, the New Balance 247 Sport will be available in New Balance (Glorietta), The Athlete’s Foot (Glorietta), Commonwealth (SM Aura Premier), Sole Academy (Bonifacio High Street), SneakPeek (Shangri-La), and Capital (UP Town Center).

The New Balance 247 offers a new look, feel and fit, but draws inspiration from iconic New Balance models to remain grounded in the brand DNA. Tapping into New Balance’s reputation as a premier performance brand, the 247 Sport combines an engineered mesh upper with a neoprene sock construction for a performance inspired technical look, fit and feel. A reflective welded N logo, reflective collar strap and rubber “sport” tongue label were borrowed from New Balance performance running, but designed for a 247 lifestyle. Inspiration from heritage models includes the asymmetrical detail on the toe vamp that is a subtle reference to 1300; a collar strap design taken from the 574 and 576; and, a sleeker more lightweight version of the 998 midsoles.

A-Cons Ron Poe, Lexy Angeles, Jay Diaz, Marvin Conanan, Sara Martinez, Thea De Rivera, Gab Bustos, King Puentespina aka CRWN
“The 247 Sports pack is a nod the brand’s innovation and performance running product,” said Brian Lynn, Senior Product Manager, Global Lifestyle. “Lightweight engineered mesh, neoprene bootie, synthetic overlays and reflective hits work in conjunction with vibrant color pops for a more technical and eye-catching look. The style is ideal for those consumers that want to make a stylish statement on their daily commute.”

“The 247 is the first model created as part of our commitment to create footwear designed for our evolutionary concept, ‘Style of Your Life’. A nod to our iconic styling but a major step forward in representing the intersection where sport and life meet,” said Shinichi

Kubota, Vice President, Global Lifestyle. “The cutting edge 247 design combines the craftsmanship, technology, comfort and fit New Balance is legendary for and offers the versatility needed for the modern style seeker consumer and their round-the- clock lifestyle.”

For more information and to connect: Instagram and Twitter: @nb_lifestyle; #lifein247