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Friday, May 20, 2016

Exceptional Experience Awaits Filipinos with Alcatel's Latest Range of Products

Alcatel, one of the world’s fastest-growing smartphone brands seeks to provide an exceptional and enjoyable consumer experience to the most dynamic and aggressive mobile technology markets in the world, the Filipinos. 

Alcatel executives presenting their latest range of products. From left are Mr. Alain Lejeune, Senior VP & GM of Worldwide Mobile Phone Division; Ms. Liza Woods, Regional Director-Asia Pacific & Country Manager; Mr. Laurent Labbe, VP & GM of Global Qualoty & Global Customer Care; and Mr. Vittorio Di Mauro, VP & GM of Smart Connectivity Business Division.
Upping the ante in the country’s smartphone industry, Alcatel recently launched its latest range of products: IDOL 4S + VR, MOVIE TIME TRACK & TALK watch, and PLUS 10 with 4G LTE Keyboard.
“Alcatel has been known globally to redefine the mobiles mass market with its latest mobile technologies that have been designed to be accessible to everyone. Now, it seeks to continue delivering customized user experience with innovative, feature-rich, high-performance mobile devices that allow consumers to do more, create more and enjoy more moments of joy every day.” shared Liza Woods, alcatel Regional Director for Asia Pacific and Country Manager of Philippines said.
At the product launch event last May 18, 2016 at Crowne Plaza, I got the chance to get my hands on these 3 latest products. They also raffled off 18 devices to the media guests to which most of my blogger friends and seatmates during the event won. Imagine we were 8 left on the table and 5 won it was unfortunate for the other 3 which includes me. Haha!

Moving on, let me give you a sneak peek on what to expect from these latest mobile products:


IDOL 4S + VR: alcatel’s Flagship Smartphone


Leading alcatel’s latest product lineup is IDOL 4S + VR, the company’s new flagship smartphone. alcatel takes the user experience up a notch with unique, finely crafted design, and innovative features.

The circle thing on the side is the Boom Key
It has the Boom Key which promises to level up custom-made features like taking photos and videos, listening to music, gaming and user interface, “It boom-ifies everything, from the sound to photos to gaming,” shared Woods. 
Something that will really get everyone excited about as well is that they've augmented their flagship’s multimedia experience: the large screen with great views from all angels, powerhouse audio and a top-of-the-line camera with dual flash.cThe IDOL 4S smartphone comes with a 16-megapixel rear-facing camera and 8-megapixel front camera. It has a 2K AMOLED screen display and a 3000mAh quick-charge battery that can last all day. 

The innovative packaging design transforms into a pair of virtual reality googles that create visual reality experience anytime, anywhere and become a portal for users to enter the world of immersive 360-degree viewing and gaming.

MOVIE TIME TRACK & TALK: For Parent’s Peace of Mind


Recognizing that seamless connections are vital in today’s mobile world, alcatel also launches the MOVIE TIME TRACK & TALK watch for children. Design for kids from 5 to 9 years old, this 2G device allows parents to callor send them voice messages. Using the simple user interface, children can reply to calls from up to 10 pre-set contacts and make calls to 5 registered numbers.

Connected objects are part of the daily experience of young children today, so MOVE TIME can fit easily with thier needs and parents’needs” said Vittorio Di Mauro, General Manager of Smart Connectivity at alcatel.

Using a blend of GPS, GSM and Wi-Fi, the watch can locate children within 60 seconds using the most accurate information, both indoors and outdoors, thanks to a dedicated cloud service. It is compatible with both iOS7 and above and andriod 4.3 and above. The battery has a long standby time, lasting up to four days.

PLUS 10 with 4G LTE Keyboard:alcatel’s first 2-in-1 device windows 10
The PLUS 10 tablet can be used in laptop mode to type documents or create spreadsheets, and in dock mode to display presentations or sliders. it can be connected to a hard drive, mouse, USB key and a secondary screen. it is compact and 40 percent lighter than an average laptop.

We’re very proud of all the functionality we’ve built into it,’ said Di Mauro.“PLUS 10 goes everywhere i go – the house, the office, even the park! it’s a fun product that sparks a lot of conversation.”

This device is a perfect travel companion with a double battery. The tablet an 4G LTE keyboard combined have a total 8,410 mAh, which last a full 8-hour working day. The keyboard works double-time to serve as a Wi-Fi hotspot for up to 15 users. To complete PLUS 10’s long list of functionalities, it has both a front and rear-facing camera, with front flash making it deal for video calls.

Woods said with the new lineup of products, the alcatel brand hopes to resonate with millennial and Gen Z consumers with it simple, personal, authentic, and fun approach.

Excited about Alcatel’s newest range of mobile devices? Ready yourselves as it will be available in the market on June 2016.